We are so pleased to announce and share our new CAPITAL branding! It's been a long time coming and we are very happy to share the updates with you all.

Communications agency PMW chose CAPITAL to help kick-start our plans to rebrand late last year. This was part of their DO-30 initiative – offering their services to 30 charities to celebrate their 30th milestone as a company. Special thanks to PMW for their work and to Ali (our business development manager) for putting a great pitch together and for spotting this opportunity! See more of their brief and work here.

Following this, we held workshops and opportunities together with members, colleagues and trustees to help shape the direction of rebranding. This process encouraged everyone involved to reflect on what CAPITAL means, how we want to evolve and what elements we need to keep at heart. Working collaboratively meant gathering lots of key voices and we are keen to involve this work in our wider communications strategy as we move forward with our new look.

Now CAPITAL have a fresh new logo and branding alike - live across our website, marketing, and social media! It's a really exciting time. This also aligns with CAPITAL expanding beyond the borders of West Sussex too!

With this change we will be using the name CAPITAL, and therefore the website name has changed to capitalcharity.org. Staff email addresses have also changed to @capitalcharity.org so please update your contact lists! However, we will still receive them at our old addresses for now too.

Our social media addresses have also changed so please take note;

X - https://x.com/capital_charity

INSTAGRAM - https://www.instagram.com/capital_charity

FACEBOOK - https://www.facebook.com/CapitalCharityUK

PMW says;

'Speech bubbles are universally recognised symbols of conversation and dialogue. Their presence in the logo immediately communicates the charity’s focus on communication, which is essential in mental health support.

The use of speech bubbles makes the logo relatable to a broad audience. It symbolizes everyday interactions and reassures people that the charity’s services are approachable and friendly.

Additionally, the colour palette reflects a serene and reassuring environment, further supporting the charity’s identity and mission in the mental health sector.'

We hope you like our new look as much as we do! Please do forward any questions or feedback to Kirsty kirsty.potter@capitalcharity.org